Home Search Engine Glossary |
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To help you understand those few technical words that rules the world of Search Engine Optimization, Pay Per Click Marketing, Affiliate Marketing or any other way of online promotion, we have collected and defined them in the most easiest way in the following list.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
A
acquisition - terms used to describe the point of the turning phase of a visitor or the potential customer to the qualified customer with the sale/lead.
acquisition cost - cost raised to invite the visitor on the website to the efforts used to convert the same to the qualified customer.
ad inventory - number of potential page views a site has available for advertising.
adSense - Google's contextual based ad program.
adWords - Google's paid advertisement program.
affiliate program - online marketing program that allows webmasters to promote the products of the merchant for prefixed commission.
affiliate link - URL encoded with the tracking code to track the online transactions.
algorithm - set of rules defined by different search engines for providing rankings to the websites on different search strings.
allintitle - special search command for Google allowing you to search for specific words as mentioned in the title.
allinurl - special search command for Google allowing you to search for specific words as mentioned in the URL.
anchor text - text that appears in a text link.
architextSpider - name of the Excite search engine's spider.
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B
backlink - link on another page that links to the page you are viewing.
bid- amount that an advertiser decided to pay for the keyword ranking in the PPC campaigns.
broken link - dead link that leads to the page that doesnt exist on the internet.
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C
click tracking - tracking of the click for its source of origination.
click through - total number of clicks made on an link.
click through rate - percentage of the clicks made on a link as compared to its impressions.
cloaking - practice of delivering content based on the IP address.
conversion cost (CPA) - cost incurred for a valid qualified customer.
conversion rate - percentage of qualified customers over the total visitors.
cost per click (CPC) - cost of a click in the ppc campaign.
CPM- Cost per thousand impressions (M= Roman numeral for 1000).
crawl - action of following links to navigate from page to page and website to website.
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D
dead link - link to a page that no longer exists on the web.
deep linking - linking to the inner pages of another web site.
domain - sub-set of internet addresses.
doorway page - referring to a page designed to rank well for a selected keyword and redirect visitors to another page.
dynamic content - automatically generated content.
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E
EPC - Earnings Per Click.
EPV - Earnings Per Visitor.
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F
FFA - Free For All.
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G
gateway page - page designed to rank well and redirect the visitors to another page.
Googlebot - Google's spider.
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H
hand submission - manual submission on the search engines and directories.
hidden text - text on the page visible to the spiders of the search engines but not to the visitors.
hit - request for a file on a web server.
hot linking - linking directly to someone else's website for images and videos.
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I
impression - display of an image or advertisement.
inbound link - incoming links directing to one's website.
invisible text - text in the same colour of background to make it visually invisible.
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J
JavaScript - scripting language to make web pages interactive.
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K
keyword - search string used to search the websites of relevant topic.
keyword density - measure of the percentage of words on a page that are specifically chosen keywords.
keyword stuffing - excessive repetition of keywords.
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L
latent semantic indexing - LSI, Information Retrieval which switches the current lexical functioning of every search engine to a semantic one.
link checker - program that scans web sites for dead links.
link farm - refers to a page where anyone can list a web site to be linked to.
link popularity - measure of the quantity and quality of inbound links.
link swap - practice of two or more sites exchanging links.
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M
manual submission - hand submission of a web page to a search engine or directory.
mass submission- service whereby a page is submitted to thousands of search engines and directories.
mirror sites - sites that offer authorized duplicates of content also found on other sites.
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N
natural linking - part of text content in the form of the links on the websites.
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O
overture - Yahoo's paid advertisement program.
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P
page impression - total number to times the page viewed.
PageRank - Google's measurement of link popularity of an page.
paid listing - listings achieved on search engines by paying some prefixed amount.
pay per click - paid online promotion method wherein rankings can be achieved by paying prefixed amount.
portal - extensively broad websites that acts as an online superstore.
PPC - pay per click, paid online marketing method.
PR - refers to the PageRank.
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Q
query - string entered in the search engine for the search purpose.
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R
ranking - position of a web page on the search results.
reciprocal link - link placed on the site A on the condition that site B will also place a link in return.
re-submission - process of re submitting a web pages in the search engines.
ROI - Return On Investment, refers to sales generated through the paid advertisement.
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S
search engine optimization - process of equipping the web pages with the relevent content as per the search engine guidelines.
sitemap - navigation map of the website containing the links to all pages of the website.
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T
title - details mentioned at the right top corner of the browser window.
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U
unique visitor - refers to one person visiting the website
URL - Uniform Resource Locator, unique Internet address.
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V
visitor - refers to the number of times people visit a website.
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X
XML - Extensible Markup Language, web programming language that allows web authors to define their own, custom tags.
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